Key Account Executive Job at Serengeti Breweries
Context/Scope:
Serengeti Breweries Ltd (SBL) operates exclusively in Tanzania and is the 2nd largest beer company with a market share of close to 30%. SBL is a subsidiary of East Africa Breweries Ltd (EABL) – which is partly owned by one of the world’s biggest alcoholic beverage companies, DIAGEO. The company is an integrated demand/supply business with 3 operational breweries in Dar Es Salaam, Mwanza, and Moshi. The company boasts famous locally brewed brands, such as Serengeti Premium Lager, Tusker Lager, Tusker Light, Kibo Gold, Pilsner Lager, Senator just to name a few. The spirits folder is filled with world-class brands from abroad – including Smirnoff, Johnnie Walker, Baileys, J&B and Gordon’s.
Purpose of Role:
• Develop and implement account plans in accordance to the trade marketing & distribution strategy.
• Ensure that key objectives for key account are met.
• Ensure the effective and efficient utilization of Off trade Representatives
Top Accountabilities:
• Build and maintain the regional Goodtime database
• Develop and implement a trade coverage plan for Goodtime outlets.
• Define customer trading terms (e.g. bonus, credit, discounts) for Goodtime outlets in the commercial planning, following guidelines from Spirits Market Mgr & Regional Mgr
• Ensure that objectives in terms of availability, visibility, volume, margin, quality (e.g. RQI) and customer price of products are achieved for the Goodtime channel
• Customise trade programmes for Goodtime’s reality
• Increase levels of Goodtime trade support and loyalty by enhancing understanding of the Goodtime trading environment and establishing close working relations with the Goodtime trade
• Coordinate implementation of brand and trade programmes in the Goodtime channel in the area, quickly reacting against competitive threats if necessary
Qualifications and Experience Required:
Experience
• Ideally, not less than three years' experience in premium beverage or a similar FMCG category
• Bachelor degree in a commercial/business field
Functional Knowledge & Skills
• Trade marketing
• Customer engagement
• Account management
• Field operations
Managerial & Interpersonal Skills
• Motivating, coaching and developing people
• Developing and maintaining relationships with Goodtime customers, external suppliers and commercial partners
• Effective communication and presentation
• Selling
• Negotiation and influencing
• Project management
APPLY
TANZANIAN NATIONALS ARE ENCOURAGED TO APPLY. APPLICATION DEADLINE IS 13 JANUARY 2014.
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Regional Spirits Manager , Serengeti Breweries Ltd (SBL)
Context/Scope:
Serengeti Breweries Ltd (SBL) operates exclusively in Tanzania and is the 2nd largest beer company with a market share of close to 30%. SBL is a subsidiary of East Africa Breweries Ltd (EABL) – which is partly owned by one of the world’s biggest alcoholic beverage companies, DIAGEO. The company is an integrated demand/supply business with 3 operational breweries in Dar Es Salaam, Mwanza, and Moshi. The company boasts famous locally brewed brands, such as Serengeti Premium Lager, Tusker Lager, Tusker Light, Kibo Gold, Pilsner Lager, Senator just to name a few. The spirits folder is filled with world-class brands from abroad – including Smirnoff, Johnnie Walker, Baileys, J&B and Gordon’s.
Purpose of Role:
• Implement the spirits strategy in the region.
• Ensure the effective and efficient utilization of field force resources.
• Develop the business relationship with key accounts
• Ensure the necessary infrastructure and processes to deliver brand and trade programs to meet Key accounts requirements
Top Accountabilities:
• Support Head of spirits in the development and execution of spirits RTM strategy.
• Develop and implement a trade coverage plan for the area
• Ensure that objectives in terms of availability, visibility, volume, margin, quality (e.g. RQI) and customer price of products are achieved for the area
• Develop and implement a regional operational plan in line with the one plan
• Coordinate implementation of brand and trade program in the area, quickly reacting against competitive threats if necessary
• Participate in the 3-month demand planning developed by the Regional Manager, providing data for respective area
• Manage, train, inform and motivate the SE , van team, ASM in order to deliver spirits trade marketing and distribution activities that are superior to the competition in respect of both core and added value services
• Ensure that area team and trade partners are well-trained and aligned with Diageo marketing code and all Corporate Guidelines
Qualifications and Experience Required:
Experience
• Ideally, not less than five years' experience in premium beverage or a similar FMCG category
• Bachelor degree in a commercial/business field
Functional Knowledge & Skills
• Trade marketing
• Customer engagement
• Account management
• Field operations
Managerial & Interpersonal Skills
• Motivating, coaching and developing people
• Developing and maintaining relationships with Goodtime customers, external suppliers and commercial partners
• Effective communication and presentation
• Selling
• Negotiation and influencing
• Project management
APPLY
TANZANIAN NATIONALS ARE ENCOURAGED TO APPLY. APPLICATION DEADLINE IS 13 JANUARY 2014.
